Founded in 1996 by the Government of India in collaboration with the Government of the state of Kerala, the Indian Institute of Management, Kozhikode, is one of the premier management institutions in the country. With one of the most beautiful campuses in Asia, IIMK is located at Kunnamangalam, Kozhikode in Kerala, popularly called "God's Own Country".

IIMK strives to inculcate a spirit of lifelong learning and attain excellence through diligence, "Yogah Karmasu Kaushalam". It aspires to strengthen the capabilities of integrating concepts with applications and values. It believes in nurturing socially sensitive managers to facilitate greater contribution towards the development of communities of dependable, capable, caring and fair-minded people. This year it even showcased a significant attempt to match up the gender ratio by its unique selection criteria.

The rising curve of excellence has put IIMK in the orbit of international management institutions. The Institute pioneered and today offers the richest programmes on Interactive Distance Learning platform and conducts maximum number of Faculty Development Programmes as well as research-based Conferences in the country. IIMK believes in building up the management education in a way that is relevant, contextual and motivating to managers from all sectors- corporate and non-corporate.

The word Backwaters no longer evokes images of serene lagoons and sleepy houseboats. What comes to mind instead is a throng of humanity battling it out to emerge supreme. Backwaters is the Annual B-School Meet of the Indian Institute of Management Kozhikode (IIMK). Backwaters v2.10 was a roaring success with more than 3000 students from across 70 premier B-Schools of India participating in events spanning all management verticals. The star attractions included White Knight, Avatar, Labyrinth and Bizzathalon among other events.

In addition to the flagship events, the business simulation games, case studies, strategy events, etc. across the 6 verticals (Finance, Marketing, Systems, Strategy, Operations & Human Resources) gave an opportunity to students from the best B-schools to apply their classroom concepts to the real world. Young Guns in association with Blackberrys was broadcast by NDTV Profit as events under the marketing vertical came under national spotlight.

Backwaters has grown over the past years & now resounds as a familiar name across B-schools as well as the industry. This year Backwaters will throw down the gauntlet to the next-gen MBAs with newer and smarter events. The speaker series will see brilliant minds from India Inc. enlightening the IIMK fraternity with their insights on contemporary issues. Keeping up with our legacy we aim to make Backwaters '11 a class apart.

The world at large is grappling with the issue of its future existence as sustainable growth remains a mirage in the face of eroding human capital, natural calamities and recessions. The essence of ‘People, Planet and Profit’ lies in debating how the latent synergies existing in the three could be exploited to secure our futures by realizing that utopian vision of a balanced growth story.

Andrew Savitz in his book ‘The Triple Bottom-line’ says that the truly sustainable company would have no need to dole out to charity or 'give back' to the local community, because the company's daily operations would not deprive the community, but would enrich it. It is this company that we all dream for and aim to create as budding citizens of planet earth.

At IIMK, we are striving to ingrain this thought process in the minds of budding managers through Backwaters so that the balance sheets of the future reflect the realities of the triple bottom line. This shall be a recurring theme through all flagship events at Backwaters and the leadership conclave-Horizons

 

Watch out for this section post Backwaters '11 for all the media coverage of Backwaters '11