Backwaters ‘11 brings to you 'Serve-Wise', a marketing event with a focus on service-marketing, which gives you the opportunity to market a large-scale amusement park, Bisneyland in our own country, India.
ROUND 1: (Event Concept Document Appendix)
All the teams are required to go through the case and answer the questions given therein. Submissions need to be in power-point format with a maximum of 20 slides (2 slides per case question)
ROUND 2: Campus Round
The top 5 teams, shortlisted after round 1, will be called to IIMK campus during Backwaters '11 and will be required to present their comprehensive marketing strategy.
The event is open to all business school students with a maximum of three members per team.More information around the rules, submission guidelines and the travel reimbursement policy can be had here
