| Striptease |
|
|
STRIPTEASE is an online Teaser Ad competition being launched for Backwaters 2011 at IIM – Kozhikode for all the creative marketing enthusiasts.
Teaser ads often used in the introduction of a major motion picture or a new product are brief advertisement designed to tease the public by offering only bits of information without revealing either the sponsor of the ad or the product being advertised.
A typical teaser campaign will often carry a cryptic message which succeeds in grabbing some amount of viewer attention.
Striptease invites entries for teaser ads in the form of 3 sequential interconnected photographs where the campaign message / product is revealed in the final frame.This is an individual participation event
1. Entries can be in two categories:
• Social campaign
• Corporate Campaign
2. Entries should satisfy all rules and regulations mentioned to be deemed valid
3. Once accepted, the first frame of each entry will be uploaded on the Striptease Backwaters 2011 Facebook page which will be linked to Backwaters 2011 page for convenience of users
4. The second and third frame shall be uploaded on designated dates
5. Facebook users will be allowed to like these photographs individually as well as the album-wise
6. The day’s best entry would be published on Backwaters 2011 page next day in order to give it an opportunity to get more visibility and ‘Likes’
7. The final winner will be decided on the basis of number of ‘Likes’ garnered by the 17th of November’11 along with the assessment by a jury
More details around the rules and regulations, reimbursement policy for finalists, and the submission template can be had from the event concept document which can be downloaded here
ROUND NO. SUBMISSION DEADLINE RESULT DATE (TENTATIVE)
Submission Date 23:59hrs (IST); 12-Nov-11 21-Nov-11
First Frame uploaded On the acceptance of entry
Second Frame Uploaded 12 - Nov - 11
Third Frame Uploaded 14 - Nov - 11
For each category
1st Prize: Rs. 2500
2nd Prize: Rs. 1500
Vouchers worth Rs. 500 for the next 4 best entries {over and above}
Jubin: +919048724717
Ashish: +918943044486
|
|
|
|
|
|
|
|
|
|
