Backwaters by IIM – Kozhikode offers you an opportunity to experience the challenges that arise from an organization’s efforts to move towards sustainable development and design strategies for growth based on the concept of Triple Bottom Line.

ROUND 1: CASE
You are a TBL consultant appointed by Cool-It. It is expected out of you to save the face of the company in this moment of tension. You can access the case here . You are expected to answer the following questions:
1. Suggest in detail how Cool-It can incorporate the TBL philosophy in its true sense. Take into consideration the factors that are responsible for the current debacle and suggest ways to mitigate the defamation.
2. Suggest some innovative ways to incorporate the TBL philosophy at the corporate and operational level at Cool-It. What would be the cost implications of such steps?

ROUND 2: VIDEO MAKING
12 Teams will be shortlisted from Round 1 and will be asked to do the following:
• Create a 3min video explaining the Triple Bottom Line concept in your own innovative way.
• Mail us the video and the same will be uploaded on the Facebook page created for the event. Garner comments & likes for your video
• Based on the online response & an expert judging, 5 teams will be called on campus

ROUND 3: CAMPUS ROUND
5 shortlisted teams will be called on campus. Teams will be asked to come up with a 10 slide presentation on a promotional campaign for the company Cool-It (Round 1). The campaign will aim at promoting the company as a Triple Bottom Line oriented company.

This event which is open to business school students can have a maximum of three members per team. More details around the rules and regulations, reimbursement policy for finalists, and the submission template can be had from the event concept document which can be downloaded here .
 

Details of final campus round will be communicated to shortlisted teams

1st Prize:  Rs.25000

2nd Prize: Rs.15000
 

Dhaval Thakkar   +91-9048723184  
Sujata Arya        +91-9539745451  
Isha Nag            +91-9048719008  

We can also be reached via email at tripleblitz@iimklive.com

  



 

Registrations for this event are now closed