“Ethu Chennai Chennai Super Kings. Nambo Yellow Jersey Endrum Best”
Ever since the inception of the Indian Premier League, the whole of India has been captivated by the sea of yellow that has swarmed to venues to support the Chennai Super Kings. CSK are no longer just a cricket team; they have become a phenomenon with their peppy anthems, innovative marketing campaigns, and larger than life fan following. And now the buzz has to go global. How can the Chennai Super Kings enter the league of the most valuable sporting brands in the world? Grab this opportunity to impress the CSK management and be part of this yellow frenzy.
ROUND 1:
Analyze the Problem Statement as well as the Appendix to the Problem Statement and come up with a summarised presentation encompassing the objectives given in the Problem Statement
ROUND 2:
The top 6 teams based on Round 1 submission will be invited to make a detailed on campus presentation to the Chennai Super Kings Management.
The event is open to all business school students and can have a maximum of three members per team. More details around the submission guidelines, rules and regulations, and the travel reimburesement policy for finalists can be had from the event concept document here. A special corporate presentation has been provided by the CSK Management which can be accessed here
